Report
Part 4 – Personas of women and employers in trade
The personas depict collective characteristics of successful women in trades grouped into seven personas of women from part two and two employer personas from part three.
A three-year project, jointly commissioned by the Ministry for Women and Ako Aotearoa, to increase the participation and success of women in construction and engineering related trades where they are traditionally under-represented.
Co-funded by
Ako Aotearoa’s
National Project Fund
Partnered with
Industry Funders
Related Content
Report
Part 1 – Research Programme Overview
This document provides an overview of the three projects.
Report
Part 2 – How women have succeeded in trades where they are traditionally under-represented
This document unpacks the learning and career journey of 35 women who have succeeded in the trades and what we can learn from their experiences.
Report
Part 3 – How employers have influenced the participation and success of women in trades where they have traditionally been under-represented
This documents analyses the feedback from a balanced mix of 565 employers who have or have not employed women.