Public relations in action: Social issues, experiential learning and reflection

This report details a pilot study to provide public relations students with an authentic learning experience of working with a real-world client.

Download the report:

Public relations in action: Social issues, experiential learning and reflection (PDF, 300Kb)

Background:

A project, completed in 2013, to provide students with an authentic learning experience of working with a real-world client, collaborating with others in an agency, developing client relationships and to build their own networks with industry professionals within the field of public relations.

A collaboration of University of Waikato and Waikato Institute of Technology.

Report prepared by Michèle Schoenberger-Orgad and Trudy Harris.

Co-funded by the Ako Aotearoa Good Practice Publication Grants scheme (GPPG)