Persuasive and affective SMS text messaging for students’ learning

This report documents the impact of sending SMS/text messages as a persuasive and affective tool to improve engagement and participation amongst undergraduate students.

Download the report:

Background:

A project, completed in 2011, to investigate the impact of SMS text messages on undergraduate students’ self-regulated learning strategies while attending an introductory information systems course, with a particular focus on supporting Māori and Pacific learners.

A collaboration of Victoria University of Wellington and Auckland University of Technology.

Report prepared by Tiong-Thye Goh, Boon Chong Seet and Liz Rawhiti. 


Co-funded by the Ako Aotearoa Regional Hub Project Fund (RHPF)

This entry was posted in Student engagement. Bookmark the permalink.